MyBlogLog Acquisition Creates Hope For Niche SN’s

Everyone is talking about how social networking site MyBlogLog has been acquired by Yahoo for a price tag of $10 million. It is great to see a smaller, niche social network being acquired. It definitely gives hope to a lot of the small social network owners out there.

But I would like to point out one thing. MyBlogLog was in no way a “Myspace of…” which is why they were successful. They took the social networking model and designed it specifically for a certain niche (blogs) and therefore solved the real world problem of blog authors connecting with their readers.

I’ve said it before, and will say it again…in order for a niche social network to be successful, they need to create features that are UNIQUE and SPECIFIC to their audience. Taking a topic and wrapping photos, blogs, and a friends list around it is a straight ticket to failure.

Congrats to the MyBlogLog team!

[tags]Social Networking, Social Network, Niche Social Network, Social Media, MyBlogLog, Acquisition, Yahoo, Brian Balfour[/tags]