CafeMom - A Successful Niche Social Network

There is no shortage of mom niche social networks; Maya’s Mom, Mothers Click, MommyBuzz just to name a few. But there is one that has clearly taken a solid lead, CafeMom.com. I had a conversation with Matthew Zarzecki, one of the founders of CafeMom, and they are happy to announce that they’ve reached a milestone of over 1 million page views a day! The astounding part is that they have only been around since November 2006 (approx 5 months).

CafeMom had a slight advantage to get ahead in this space by leveraging traffic from one of their other properties, ClubMom.com. But they have done things extremely well by keeping everything ASAP (as simple as possible). They haven’t implemented any features just because other social networks have them. They have provided a very simple platform for mom’s to chit chat about their every day lives. It truly contains the important “fun element” that the best social networks have.

It will be interesting to see how/if CafeMom is affected, as iVillage just announced their intentions to release a social network of their own.

[tags]Social Network, Social Networking, Niche Social Network, Online Community, CafeMom, MommyBuzz, MothersClick, Brian Balfour[/tags]